Above — Learn about Latinx culture by listening, reading and eating.
Apple
Latinx Heritage Month:
Esperanza
Brand/Advertising
AD Isabel Castillo Guijarro
Esperanza
Brand/Advertising
AD Isabel Castillo Guijarro
In 2021, I worked with Apple on a campaign to celebrate Latinx Heritage Month, with the theme of Esperanza.
We gathered inspiration from traditional and modern architecture from different Latin countries, referencing building hope for the future.
The chosen theme of Esperanza celebrates how, in a changed world, Latin communities have held onto hope. Celebrating Hispanic heritage and resilience, knowing that we are stronger together and, if apart, with hope, we are not alone.
I was beyond excited to work with abstract compositions for a project of this scale and can’t wait for more opportunities to do so!
Above — Architecture-inspired shapes to be used throughout the campaign.
Above — Building a future with hope.
