Camila’s

No es el ego, es la actitud
Brand / Social Media / Installation


I was invited to create a bold, feel-good mural for Barcelona-based shoe brand Camila’s, celebrating everyday female power—with flair.

The brief? Capture the spirit of “no es el ego, es la actitud” and turn it into something unapologetically authentic, playful, and street-smart.



Big colors, bold lines, and even bolder attitude. This mural was all about celebrating the unapologetic, ever-evolving essence of being a woman—with zero ego and 100% authenticity.

I created a vibrant visual playground featuring a parade of fabulous footwear—from power heels to everyday tennis shoes—each one a symbol of how women show up in the world, in all their glorious variety.


Above — Shop takeover and mural installation


The designs were then adapted into an exclusive merch collection featuring a limited-edition embroidered t-shirt, tote bag, embroidered socks, and sticker pack.

We launched it all with a bang: a live painting session where I brought the mural to life in real time, surrounded by Barcelona’s fashion insiders and curious passersby who got to watch the magic unfold, brushstroke by brushstroke.




Above — Exclusive, limited-edition merch (embroidered socks, embroidered t-shirt, totebag and sticker pack)









Above — Feature  & interview on Camila’s social media about the project.
Watch it here!








Illustration
and Installation

Marina Esmeraldo


Mural Assistant



Photography

Tania Bouzon


Client

Camila’s




Mark

Marina Esmeraldo is a Brazilian illustrator and visual artist based in Barcelona. She speaks five and a half languages, loves travelling and the sea, and is currently obsessed with outdoor sketching, film photography and subconscious reprogramming.



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