Pattern design for the Female Quotient launch of their Cannes Lions lounge & installation. My pattern represented the concept of Culture, and references the importance of nurturing a feminist culture and gender equality to build a more inclusive society. #MakeEqualityMoves
The Female Quotient
Inspired by the meaning of the word “Culture” itself, particularly the notions of achievement, civilization, and the concept of an environment suitable for growth, I chose to represent a joyful space where our women are strong, powerful, independent and free, represented in a fashion where they are not afraid to get what they want, as well as not being bound by any specic beauty stereotype.